Kelly Kimberly with Kimberly Public Affairs talks with Craig about how to handle the media when things go sour. They discuss Rep. Anthony Weiner, Toyota, Donald Trump as well as wide variety of “normal” things that Public Relations can do to help smaller businesses, not just immature, out of control celebrities and public figures!

Learn more about Kelly and her agency at http://www.kimberlypublicaffairs.com/

Robert Bradford with Center for Simplified Strategic Planning joins Craig this week and in this battle of wits, Craig is severely outgunned. The two talk failure, the inherent risks of strategy, the multi-talented, all-purpose "widget" and a bit more into pricing than Craig is comfortable with. It's Ivy League meets Out-of-his League on this latest podcast.